05 November, 2007

No, THIS is the Most Bastard Marketing Evah...

Aside from this article I posted a few minutes ago on telemarketing with a new twist, I'd say what I found yesterday has to take the cake:

Went to my chemist the other day to pick up a script, and noticed another piece of genius marketing. Do you suffer from cracked heels? If you do, then you know that it's partly hereditary, parly down to footwear, partly to weather. And you probably know the name NS-8 Heel Balm.

So there's a cardboard display on the counter full of NS-8 bottles, and beside them, a stack of pink thongs. (Known as flip-flops to our Podean siblings. Yeah, rubber beachwear for your feet.)

And this is brilliant marketing because? Well, because the one type of footwear guaranteed to bring on dry cracked heels is - thongs. As you sweat, the sweat collects between your foot and the rubber and doesn't dry, and breeds the fungus that is one of the other causes of cracked dry heels.

Just when you thought you'd seen everything...

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